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Campaigns and links

One campaign represents one referral promotion with its own links and statistics. For example, create separate campaigns for “Discount for 3 friends” and “Gift for 5 friends” so their invitations and results never mix.

Name and system label

The name helps distinguish campaigns in RefLink. The system label is included in the link payload: rfc_<label>.

The label must contain 1 to 8 lowercase Latin letters or digits. It cannot be changed after creation because RefLink uses it to recognize links that have already been issued.

RefLink uses two different link types:

  • a subscription link from the campaign card contains rfc_<label> and starts the campaign without an inviter;
  • a personal link contains rfc_<label>_<platform user ID> and records an invitation.

Do not distribute a subscription link as a personal link: it does not identify an inviter. Give users the value returned by the Get link button or the referral_url step result.

How invitations are recorded

RefLink uses the user ID from VK, Telegram, or MAX rather than an internal campaign ID. The rules are:

  • an invited user is assigned to the first inviter in that campaign;
  • opening another person's link later does not change the assignment;
  • self-referrals are ignored;
  • statistics from separate campaigns are never combined;
  • each channel keeps a separate referral count, even when one person uses several bots;
  • personal links are generated only for channels where the user is already a lead.

RefLink stores one regular string variable on the invited lead: reflink_<label>_inviter. Its value is the inviter lead ID from the same channel. You can inspect and, when necessary, correct it in Senler.io; deleting or manually changing it changes campaign statistics.

Campaign management

The screenshot highlights:

  1. Create — open the form for a new referral promotion.
  2. Campaign card — view the name, operating mode, link label, edit action, and archive action.
  3. Subscription links — expand the ready entry links for connected channels and copy the required one.

Campaign list and subscription links

From the campaign list, you can:

  • expand Subscription links and copy a channel entry link;
  • open campaign editing;
  • archive the campaign.

Archiving an Advanced campaign pauses its linked automation. Links previously issued for the archived campaign should no longer be used.