Display conditions

“Condition” selects a variant from known data without an AI request. Use it for an offer based on an advertising tag, different text for a segment member, or a page based on a funnel stage.

Configure a rule

In display settings, choose “Create rule…” → “Condition”.
Enter the rule name and its outcomes, such as “From advertising”, “Other visitors”, and “Insufficient data”.
In the condition branch, select a data source, field or resource, comparison, and value.
For multiple conditions, choose “All conditions” or “Any condition”.
Assign the branch outcome under “Then outcome”.

Display conditions. Highlighted elements: 1. rule name; 2. condition branch — 1. rule name · 2. condition branch

Add another branch if needed, then select the “Otherwise” and “No data” outcomes.
Save the rule and assign its outcomes to variants.

Available sources:

A lead, project, or dialog variable.
Traffic source: source, referring site, and UTM fields.
Membership in a segment.
The current funnel stage.

Comparisons depend on the data type: numbers support magnitude comparisons, dates support “Before” and “After”, and strings and arrays support “Contains”. “Is set” and “Is not set” check whether a value exists.

Advertising tag example

In a branch, choose “Traffic source”, “UTM source”, “Equals”, and the value telegram. Assign “From advertising” to the matching branch and “Other visitors” to “Otherwise”. Connect these outcomes to page variants and use a link with a UTM tag.

Order and missing data

Branches are checked from top to bottom. The first matching branch is used. If all checks are false, “Otherwise” is selected.

“No data” is a separate outcome: for example, an ordinary web link is opened anonymously and Senler cannot read lead segments or variables. An unknown visitor is not automatically treated as a non-member.

If the current condition group cannot be evaluated using the available data, the rule selects “No data” without checking later branches. Place a general branch for everyone else after more specific branches and prepare a separate offer for unknown visitors.

Check an anonymous visitor and a selected lead using variant preview. Then publish the landing.