Lead filters

Select an audience by subscriptions, variables, sources, and funnel stages.

Main section: Lead list.

Selection Modes

The mode selector changes how the list is built. Channel and channel type filters work in every mode; the other extra filters belong to the General mode.

In General mode, you can ask AI-Sensey: “How many leads match the current filters?” The assistant retrieves the count for the full open selection, not just the loaded page. Counting through the assistant does not support the other three list modes.

By Delivery

Choose Deliveries, then select a delivery with a completed run and a sending result: all, sent, errors, or not sent. After you select Apply, the table shows recipients of the latest run. You can narrow the selection to one lead and export it.

By Variable

In Variables mode, choose a lead variable and a condition. Value is set works for every type. Equals is also available for strings, numbers, Boolean values, and dates; in that case, enter the exact value.

For an Array variable, you can find leads whose array:

• contains one specified item;
• contains any item from a list or all items from a list;
• is empty or not empty;
• contains exactly, at least, or at most the specified number of items.

Enter a single item using its type's format. For an array of objects, provide a complete JSON object, for example {"id":"product-1"}. Contains any and Contains all expect a JSON array such as ["new","paid"], not a comma-separated string. For length conditions, enter a non-negative integer within the selected variable's limit.

Array filtering also provides result ordering: default order, longest arrays first, or shortest arrays first. If needed, use the lead search above the table to verify the selected condition against one profile.

Select Apply to view the selection and its count. After you apply it, the selected variable, condition, value, ordering, and specific lead are stored in the page address. You can reopen that address later or send it to someone with project access; the cabinet restores the filter and immediately builds the same selection.

Export downloads the complete result as UTF-8 CSV with the same condition and ordering, not only the visible page. Managing leads permission is required for export; the background task progress opens in the process dialog.

By Automation

Automations mode shows leads by their latest state in a published automation. Choose an automation, optionally narrow it to a published step, status, and a specific lead, then select Apply. Export is unavailable in this mode.

Additional filters

Select the add filter button in the filter bar, then choose a condition. The added filter appears in the row; the cross next to it removes the condition and its selected value.

• Subscription separates subscribed and unsubscribed leads.
• Blacklist shows leads that the team added to the blacklist or leads without that mark.
• Blocked shows leads with or without a platform-side block flag, for example after the user blocks the bot.
• Source accepts several values and selects leads by the first event that created the record.
• Created date sets the period when the lead appeared.

The Last updated filter sets the period when the record was last updated.

Under Contacts, set the presence or absence of an email and phone separately. Has matches only a populated field.

Segment accepts up to 20 segments. When several are selected, a lead is included when it has the selected state in at least one of them. Under Membership, choose Any, Current, Former, or Awaiting entry. Selected segments are preserved when you switch the state.

The Awaiting entry state under Membership finds leads that still need to accept the required consents for a selected segment. Select one or more segments to apply this condition; if you choose awaiting entry first, the Segment field displays the select segment prompt.

UTM of the latest subscription

The UTM of latest subscription filter finds leads by the attribution of their latest subscription through a marked link. Values expand by utm_source → utm_medium → utm_campaign → utm_content → utm_term; a missing value appears as Not set.

You can select up to 20 branches. Selecting a level includes all values below it. Several selected branches use OR logic: a lead matches when its latest subscription belongs to at least one branch.

Channel, channel type, segment, and segment membership narrow both the UTM tree and the resulting selection. Segment and UTM conditions are checked within the same subscription, so the filter does not combine attribution from one channel with membership from another. Creating marked links is described in Segment subscription link and Landing links.

The list can open from another section with a selection for specific leads, spaces, segment membership, or pending consent already applied. These conditions appear as separate badges above the table. Remove one badge or reset all of them to broaden the selection.

Selected conditions are stored in the page address. You can reopen the link later or send it to another person who has access to these leads.

Funnels and stages

In General mode, add the “Funnels and stages” filter.

• Use search by name to find a funnel, stage, or marker.
• Select the funnels and stages you need.

• Optionally select markers or Without markers in the marker list for the selected stages.
• Click “Apply”.

Select up to 20 funnels. Selecting an entire funnel includes all its stages. Selections are combined with OR: a lead must match at least one of them. The filter checks current position, not previously visited stages.

Within a selected funnel, markers narrow the stage selection. For example, choosing the Discussion stage and the Needs a demo and Budget agreed markers keeps leads at that stage with at least one of those two markers. Also selecting Without markers includes leads with no markers at the selected stage. Clear markers keeps the stage selection. Deselecting a stage also removes its markers from the filter.

“Reset” clears the selection. If you arrived from a funnel by clicking “Now”, the filter already selects that stage and its funnel entry UTM. These differ from last-subscription UTM: they are saved when the lead enters the funnel. “Clear entry UTM” removes the tag restriction while keeping the selected funnel and stages.

Opening the list from the current count of a stage marker presets the filter to that marker. Opening it from Without markers shows leads without labels at the selected stage. The entry UTM restriction is also kept; Clear entry UTM does not remove the marker filter. Change markers directly in the filter and click Apply.

Lead source

The source shows the first event that caused the record to appear in the project. It does not replace the current subscription status.

• Group join means the platform reported that the user joined.
• Message means the lead first appeared after an incoming message.
• Message permission means the platform reported that the user allowed messages.
• Bot added means the bot was added to a chat and the platform provided a participant or sender.
• Comment means the lead appeared after a publication comment.
• Like means VK provided a Like or Like removal event for a tracked post or comment. This lead is created as unsubscribed. Removing the Like does not delete an existing card because the source stores why the lead first appeared, not the current reaction state.
• Manual means a project operation created the record rather than an incoming platform event or an import.
• Import means the record was added through import.

An unsubscribed VK lead without a message can therefore appear after a Like. To verify the reason, compare the source and creation date with the event history.