Filter by UTM

In General mode, add the Last subscription UTM filter.

UTM of the latest subscription

The UTM of latest subscription filter finds leads by the attribution of their latest subscription through a marked link. Values expand by utm_source → utm_medium → utm_campaign → utm_content → utm_term; a missing value appears as Not set.

You can select up to 20 branches. Selecting a level includes all values below it. Several selected branches use OR logic: a lead matches when its latest subscription belongs to at least one branch.

Combining Filters

Channel, channel type, segment, and segment membership narrow both the UTM tree and the resulting selection. Segment and UTM conditions are checked within the same subscription, so the filter does not combine attribution from one channel with membership from another. Creating marked links is described in Segment subscription link and Landing links.

For tags recorded when a lead enters a funnel, use the funnel filter.